INTELLIGENT PACKAGING
November 1st, 2003
BY KEITH NUTHALLTHE EUROPEAN Commission has proposed a regulation that would authorise the sale in the European Union (EU) of drinks in so-called 'active' or 'intelligent' packaging that interacts with a product, transmitting information to consumers about its quality. These inventions can be incorporated into glass bottles or even coffee machines, but they are currently banned in the EU, where legislation blocks the sale of packaging touching food and drink that generates a chemical reaction with the product. However the Commission has accepted that these ...
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