INSTANT NOODLES HAVE BECOME AN ESTABLISHED PART OF INDIAN FOOD CULTURE – AND SALES ARE GROWING
September 1st, 2018
INSTANT noodles have become one of the most popular ready-to-cook meals in India with marketing campaigns highlighting their cooking convenience and popularity with children.
With annual sales of USD640 million in 2017, this Indian food segment is growing at 13.4% annually, according to data from London-based market analysis company Euromonitor International.
“The growth can be attributed to the increasing youth population, increasing disposable income, higher brand consciousness, and changing consumer preferences,” said a report on the phenomenon entitled ...
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