INNOVATIONS IN WALLPAPER DRIVING A RESURGENCE IN MARKET
June 1st, 2018
DEMAND from two key generations is driving resurging sales in the global wallpaper market: Millennials and their quest for a sustainable lifestyle coupled with embracing all things technological, together with the baby-boomer generation’s affection for heritage preservation.
Sales for the past five years have been growing steadily amidst a wealth of promotional material boasting wallpaper’s environment-friendly credentials, a connection to traditional cultural influences or how technological advances can transform a simple wall covering into a ...
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