INNOVATIONS IN LABEL DESIGNS MEAN MULTI-SENSORY WAYS TO REACH CUSTOMERS
April 1st, 2013
PERSONAL care product packaging has entered a new era of ultra-customisation in which nearly everything is possible, and careful choices must be made by design teams in order to effectively communicate to consumers. “In the cosmetics and personal care product industry, where competition is so high, packaging design is crucial because otherwise, consumers don't have a clear way of differentiating the quality of a product without opening it,” remarked Gabriel Alvarez-Jacobo, managing director of Imagemme, a New York-based packaging design and branding ...
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