INNOVATIONS IN 3D PRINTED SPORTS FOOTWEAR

3D printing technology has been fuelling innovative designs, performance enhancements and sustainability credentials in the sports footwear industry. Customer personalisation is an increasingly popular innovation, using data from foot scans to calibrate the printing machines. Also, sustainability benefits claimed for 3D printed shoes are growing in effectiveness for marketing as brands seek to reduce their environmental footprint. Consumers are aware that this segment has a poor record over sustainability: "[Sport] shoes can be made from up to 40 different ...


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