INNOVATION SHOWCASES THE KEY AS COSMOPROF KEEPS EXPANDING

THE ORGANISERS of Italy’s premier beauty trade fair, Cosmoprof Worldwide Bologna, are claiming a record number of visitors and international buyers attending this year’s 51st edition of the event from March 15-19. Exceeding the 250,000 visitors from last year’s Cosmoprof, attending foreign buyers, distributors and retail representatives grew 11% in 2018, year-on-year. This growth was paralleled by an increase in international exhibitors, which numbered 2,822 from over 70 countries in 2018. Cosmoprof Bologna unveiled a new format this year with different ...


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