INNOVATION IS CRITICAL TO MAKE SUSTAINABLE WORK IN THE CLOTHING AND TEXTILES MARKET
February 2nd, 2011
BY EMMA JACKSON
IN the green clothing and textiles market segment, the requirement to create sustainable and marketable eco-friendly products is becoming increasingly competitive. Out-of-the-box innovation is immensely valuable in such a market where companies seek to balance environmental marketing against increased costs - if green production can be achieved for lower costs, then major labels can and do take notice.
The Austria-based Lenzing Group, for example, is an award-winning eco-textile manufacturer responsible for creating Tencel, a sustainable textile ...
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