INNOVATION IN THE DRINKS INDUSTRY BRIEFING
June 1st, 2010
BY EMMA JACKSON,RAGHAVENDRA VERMA,WANG FANGQING and PACIFICA GODDARD,
AS people migrate across the globe, the drinks industry has witnessed a slow influx of regionalised flavours into untraditional markets. White and green tea from Asia is now sold across the globe in soft drinks, and 'exotic' fruits such as pomegranate, mango and lychee are becoming popular juice flavours in Europe and the US. And that's before the trade of alcoholic drinks is taken into account, with new imported flavours inspiring domestic innovation, for instance lime flavoured beers have ...
Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.