INNOVATION IN DRINKS PACKAGING MORE INTENSE THAN EVER IN GLOBALLY COMPETITIVE MARKETPLACE
May 1st, 2009
BY MARK ROWE, in London; KARRYN CARTELLE, in TOKYO; RUSSELL BERMAN, in Washington DC; and MONICA DOBIE, in Ottawa
INNOVATION in drinks packaging is more intense today than it has been for decades, with cutting edge innovation in intelligent materials, microchip integration and nanomaterials allowing designers to create boxes, bottles, cans and sacks that they could not dream of before.
Put simply, drinks packaging can be lighter, tougher, more flexible, changeable, colourful and attractive than it has been in the past and is on the frontline for marketing ...
Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.