INDUSTRY WELCOMES COMMISSION’S TESTS TO CURB DUAL QUALITY FOOD PRODUCT SALES

THE EUROPEAN confectionery industry will later this year face hard evidence about the veracity of claims that certain brands sell lower quality products in eastern Europe than they do in the richer west. These claims – dismissed by many manufacturers as urban myths – are widely believed in eastern Europe, promoting the European Commission to act and set up a testing system. The EU executive says that national regulators will start assessing the quality of branded foods (including confectionery, sweet bakery and ice cream) in April or May. But food industry ...


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