INDUSTRY SHOULD BEWARE OF ‘FREE-OF’ CLAIMS, CONFERENCE HEARS
July 2nd, 2014
THE EUROPEAN cosmetics industry should steer away from claiming its products are ‘free-of’ preservatives and other similar ingredients, which could give consumers the wrong impression, the annual conference organised by Cosmetics Europe in Brussels on 10-11 June heard.“All that preservatives-free claims do in the long term is to reinforce the stigmatisation of preservatives, since consumers believe they are wrong,” said Martin Seychell, deputy director-general for health and consumers at the European Commission.He argued that preservatives have an ...
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