INDONESIA’S PERSONAL CARE SECTOR HOLDING STRONG AS NEW AVENUES FOR SALES OPEN
October 1st, 2016
Indonesia's personal care product sector is faring well at first glance, with domestic sales more than doubling in size in value terms over the past five years. Multinational companies see it as a lucrative market, while local firms also seem to hold their own. The Internet, meanwhile, has helped kick-start a number of innovative companies and opened up new avenues for sales.
The real picture, however, is more complex, something that is unsurprising given Indonesia's large population – at around 250 million - and the hugely varied cultures within this ...
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