INDONESIA’S MAJOR COLOUR COSMETICS MARKET BEING PUSHED AHEAD BY MORE ASSERTIVE WOMEN CONSUMERS
October 1st, 2017
INDONESIA is an important market – it does not just have 261 million people, but its female consumers especially are becoming more assertive and shaping colour cosmetic trends that brands should follow if they want to boost revenue. Last year, market observers have said, women consumers in Indonesia decided they wanted to buy matte lipstick, and this demand has mushroomed.
Women in this largest southeast Asian nation who wore colour cosmetics only occasionally in the past started wearing it “daily” in 2016 – primarily driven by a growing trend of matte ...
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