INDONESIA’S GROWING MIDDLE CLASS BOOSTS DEODORANT SALES IN THIS TROPICAL EMERGING MARKET
May 1st, 2017
An increasing and unprecedented desire to smell good at all times is driving an increase in deodorant sales within Indonesia, an emerging market of more than 260 million people, whose tropical climate sees average daily highs generally exceed 28C.
The affordability of deodorants and their widespread availability at supermarkets have been boosting sales, especially among the country’s growing middle class, although there has not been a constant increase in sales in recent years, with a fall in the value of the Indonesian Rupiah in 2013 and 2014 depressing ...
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