INDONESIA’S BODY CARE SECTOR GROWS ON THE BACK GROWING POPULATION AND SURGING INCOME

INDONESIAN consumers are becoming increasingly brand-savvy as their incomes surge, driving up the country’s body care product market. As of 2015, this retail segment generated USD169.41 million in sales, and is expected to reach USD245.09 million by 2020, according to Ghina Romani, a researcher with the London-based market intelligence company Canadean. This means, the industry will “grow at an annual rate of 7.7% by 2020,” Romani told Cosmetics Business Markets. Canadean’s definition of body care products includes both widely distributed and ...


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