INDONESIAN BATIK PRODUCERS PREFER ONLINE MARKETING TO BOOST SALES
December 1st, 2016
Indonesian batik producers are turning to social media to boost sales, helping them maintain production when not only standard marketing and distribution channels are not delivering enough revenue but standalone websites and major e-commerce sites.
Rusydi Bawazir, producer of Nargis Batik Podhek, from Madura, East Java province, started online marketing three years ago by using website: nargis.web.id. He also used third party sales websites such as Alibaba.com, but now relies on social media.
He told WTiN.com that customers now prefer to make order and browse ...
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