INDONESIA MAYBE FAST-GROWING BAR SOAP MARKET, BUT LIQUID SOAPS TAKING MARKET SHARE
December 1st, 2014
Indonesia remains the world’s fastest growing soap market, say researchers Mintel, which point to Indonesian bathing habits encouraged by the country’s sweltering humidity, but wealthier Indonesians are starting to prefer liquid products to bar soap. Indonesians have for centuries opted for a quick ‘mandi’, the traditional bathing method of using a scoop to pour cold water on oneself. This happens several times a day despite the proliferation of air-conditioning in homes and workplaces.“While the Indonesian soap, bath and shower product category is the ...
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