INDIGO FORGING AHEAD OF AMAZON ON CANADIAN INTERNET SALES CLAIM MARKET RESEARCHERS
July 1st, 2007
BY MONICA DOBIE, in Ottawa CANADIAN bookseller, Indigo Books and Music Inc., has for the first time, outdone Canadian online sales over Amazon.ca, the global book giant's Canada arm, according to an industry analyst. Despite Amazon's securing 25% more Canadian online traffic in the past months, Indigo's conversion rate or the rate of how many browsers turn to sellers is substantially higher than Amazon's. Analyst Brian Pow of Toronto's Acumen Partners said Indigo's local brand power has put them on top. "When we do surveys now about what website people use for ...
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