INDIA’S UNTAPPED AND VAST RURAL MARKET OFFERS HUGE OPPORTUNITY FOR MAJOR POTATO CHIP BRANDS
March 1st, 2019
India’s fast-growing potato chips market has huge potential for future growth, driven especially by rising demand in the rural markets, where two thirds of India’s 1.3 billion people still live.
For example, in the fast moving consumer goods segment, India’s rural market accounts for 40% of the national sales and is growing at about 10% annually, which is faster than the urban markets, said a ‘Indian Rural Market’ report issued by Confederation of Indian Industries in March 2017.
“In the last one-and-a-half years, the per capita consumption and ...
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