INDIA’S PERFUME MARKET EXPANDS AND DIVERSIFIES AS SEGMENT MATURES

India’s perfumery market is expanding with fast growing demand, easier availability of top brands and greater choice of products across the price range. According to market researcher Euromonitor International, the country’s overall fragrance market registered annual sales of USD298 million in 2016 and is projected to grow at an annual rate of 13.7% in next five year as the country’s USD2 trillion economy continues to grow at more 7% annually. Research from the Indian Institute of Management Ahmedabad suggests the country’s perfume market is worth USD328 ...


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