INDIA’S PARLE LAUNCHES NEW MODERN PRODUCT BRANDING CATEGORY
May 1st, 2017
India’s confectionery and chocolate manufacturer Parle Products Pvt Ltd has created a sub-brand ‘Platina’ for its premium, modern and more internationally-oriented products. The shift has come as Parle is planning to stress its 90-years-old company name for branding, focusing on its core brand’s stress on tradition and heritage. “Quite a few brands in our stable doesn’t fit with the core values of Parle, which was not an issue until now because all the brands were promoted individually,” Mayank Shah, deputy marketing manager of Parle told just-food, ...
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