INDIA’S PACKAGED CAKE MARKET EXPANDS FAST – POSING LOGISTICS CHALLENGES FOR BRANDS AND RETAILERS

India’s packaged cake industry is enjoying a significant rise in sales, as the country’s economy and society stabilises amidst declining coronavirus infection rates. This growth has prompted companies to invest heavily in innovative products and capacity expansion. Industrially manufactured packaged cakes, pastries and sweet pies are projected to command annual sales of USD453.1 million during 2021, up from USD423.4 million in Covid-19 hit 2020, with a compound annual growth rate of 5.9% projected for 2020-25, according to market researcher (and owner of ...


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