INDIA’S NATIONAL POTATO CHIP MARKET GROWS FAST SHARED BY BIG PLAYERS AND LOCAL MINNOWS

India’s potato chips/crisps market was worth USD2.59 billion in 2017 and is growing at an annual rate of 18.7%, data analytics firm GlobalData reports, and is expected to soar to a value of USD5.5 billion in 2022. The sale of branded chips sold by manufacturers across India is dominated by a handful of big companies - making up USD900 million of the segment’s total receipts, according to Indian ethnic food manufacturer and retailer Haldiram Snacks Pvt Ltd. The remainder is made of little-known local chip brands and products sold in clear plastic bags, noted ...


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