INDIA’S HAIR CARE PRODUCT MARKET IS GROWING FAST
May 22nd, 2015
THE INDIAN hair care market – estimated at being worth Indian Rupees INR152 billion (USD 2.3 billion) in 2013-14 (Source: Madras Consultancy Group) is growing, through the young and thriving Indian middle class, a general retail boom and cosmetics and personal care product marketers targeting smaller towns and rural areas. Indian consumers are increasingly shifting from considering regarding hair care as a domestic affair to one requiring sophisticated salons. Priya Gaba, a hair stylist in Mumbai’s upscale Juhu neighbourhood, told Soap Perfumery & ...
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