India’s growing deodorant retail market
May 1st, 2016
India’s USD475.50 million deodorant retail market (in 2015) will reach USD1.2 billion by 2020, growing at a 21% annual rate on the back of a “very young and willing-to-experiment consumer base”, according to market researcher Euromonitor.
Its analyst Shreyansh Kocheri noted to Soap Perfumery & Cosmetics that with the median age of the Indian population being 27 years, with around 77% of the population being below 45 in 2015, rising incomes have seen these young consumers add new products to their personal care product kits. Therefore, opportunities of ...
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