INDIA’S GODREJ STRENGTHENS POSITION IN AFRICA’S HAIRCARE MARKET
January 3rd, 2015
INDIA’S Godrej Consumer Products Ltd has acquired another hair care business in Africa, buying a 100% equity stake in South African hair extensions specialist Frika Hair (Pty) Ltd.According to a Godrej communiqué, Frika has a strong wholesale distribution capacity for it hair extension products that include braids, synthetic weaves, human hair weaves, wigs and hair-pieces. Its sales stood at USD6.3 million in 2014, said Godrej.The Indian personal care products major already owns Rapidol, Kinky and Darling hair care brands in Africa, which generate annual ...
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