INDIA’S GODREJ PUSHES INTO AFRICA’S PERSONAL CARE PRODUCT MARKETS
October 2nd, 2013
INDIAN consumer product company Godrej has been pushing into Africa’s hair care market with four acquisitions in the last five years, putting it in a strategic position to compete with major western companies.Selling hair colourants, hair extensions and soaps in Africa through brands such as Inecto, Renew, Tura and Darling, Godrej is banking on Africa’s fast growing demand for cosmetics and other personal care products and is moving towards becoming an established multinational. “Africa has one of the fastest growing consumer markets in the world with a ...
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