INDIA’S BEAUTY SECTOR DIVERSIFYING AS IT GROWS AND MATURES – BUT BRANDS NEED SHARPNESS TO PROFIT

The Indian beauty and personal care industry is expected to grow at an average annual rate of 5.6% until 2022, according to research conducted by market analysis company Euromonitor International, down from the 9.1% year-on-year growth to USD14 billion that the sector reported in 2017. But others are more optimistic about growth in the sector. Ankur Bisen, senior vice president of consultancy firm Technopak Advisors, believes the cosmetics sector is growing at between 12% and 14% per annum and will continue to grow at around that rate. “People are using nail ...


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