INDIAN FOOD MANUFACTURING BRANDS EXPLORE E-COMMERCE HOME DELIVERY NETWORKS, AS COVID-19 ERA SHOPPERS SHUN STORES

Indian packaged food manufacturers are increasingly relying upon online purchased home delivery of their products to compensate for falling demand in physical store retail because of Covid-19 lockdown restrictions imposed since March 24. Instead, some major food manufacturers have built up home delivery network and boosted online purchases, in many cases through third party ecommerce platforms, but also developing their own delivery networks. Haldiram’s, Indian snacks, confectionery and food service major, has, for instance, put energy into creating its own ...


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