INDIAN CONFECTIONERY MARKET FACING DOWNTURN, AFTER PERIOD OF ROBUST GROWTH

BY RAGHAVENDRA VERMA IN India confectionery is considered a product that provides "an inexpensive taste experience" according to a report released earlier this year Federation of Indian Chambers of Commerce and Industry (FICCI). This populist branding of a sector was used to argue in favour of tax-cuts for an industry that is currently facing many hardships. The US$700 million Indian confectionery industry with an annual production of 225,000 tonnes of all kinds of products (says FICCI) has witnessed a wide variation in the growth patterns among ...


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