INDIAN CARS COULD BE A COMMON SIGHT ON BRITISH ROADS IN FUTURE
November 1st, 2009
BY RAGHAVENDRA VERMA and KEITH NUTHALL
COUNTRIES that start exporting cars to Britain usually have a tough time convincing consumers about the quality of their vehicles. Remember the Skoda and skip jokes? Well, no one makes those anymore. Korean cars used to have a reputation for being cheap rubbish. Not now. Back in the day, even Japanese workmanship was questioned.
So, new manufacturing countries will always have their work cut out on marketing - but maybe, given the experience that most countries improve their models in time, it will be easier now than ...
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