INDIAN BISCUIT MAKERS LIKELY TO MOVE UP MARKET AS A RESULT OF GST, SAYS PARLE
August 1st, 2017
A MAJOR Indian biscuit manufacturer manager has predicted the sub-sector will switch its focus to higher-end lines, as the recent introduction of goods and services tax (GST) in India has increased taxes paid on purchases of cheaper biscuits and cookies.
Mayank Shah, deputy marketing manager of Mumbai-based Parle Products, told just-food that this tax increase will depress demand for lower end branded biscuits in India, prompting manufacturers to chase premium sales, where unit profits are larger.
Parle, India’s largest biscuit manufacturer, launched a ...
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