INDIA TO DISTILL SOBIESKI VODKA FROM APRIL 2011
December 1st, 2010
MINI PANT ZACHARIAH
NV Distilleries & Breweries, the major Indian distiller, has confirmed to just-drinks it will launch Polish Sobieski vodka in India from April 2011. It will be distilled under licence at Ambala, Haryana, one of the company's five distilleries. NV Group chairman Ashok Jain said: "We want to offer a global vodka brand, one of the world's top 10, at an affordable price to the Indian consumer." India's vodka market is around 7 million cases per year, growing at 18%-20%. NV hopes Sobieski will capture approximately 25% of the ...
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