INDIA’S GROWING PROSPERITY IS A BOON FOR THE COUNTRY’S COSMETICS INDUSTRY
October 1st, 2007
BY RAGHAVENDRA VERMA, in New Delhi
LEGEND has it that Mogul Emperor and the maker of Taj Mahal, Shah Jahan, was so fond of rose attar - traditional Indian perfume, that he reserved its use for his royalty. The complexity of making 10 grams of this distilled scent from 40 kg of pink rose petals made it so exclusive that all his royal letters were laced with it to give them a mark (smell) of authenticity.
Today, there are no ruling kings and emperors in India but plenty of rich people still demanding rose attar that costs US$25 per for 2.5 millilitres.
Even Danny ...
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