INDIA’S FRUIT DRINKS SHOW STRONG POTENTIAL
May 1st, 2010
BY RAGHAVENDRA VERMA
India's drinks industry was not harmed badly by the recession, with domestic sales soft drinks and juice production all growing steadily throughout 2009, according to a recent Euromonitor report. In the soft drinks sector, Coca-Cola was the clear leader with Pepsi close behind, but several Indian companies such as Parle Agro, Parle Bisleri Ltd and Dabur India Ltd proffered some healthy competition. According to Euromonitor, domestic companies get their edge from relying on juice and water for the bulk of their domestic sales - two sectors ...
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