INDIA’S COSMETICS SECTOR PREPARES TO TAP IMMENSE RURAL AND SMALL TOWN MARKET
August 1st, 2012
BY RAGHAVENDRA VERMA, IN NEW DELHI
India's fast growing personal care products industry - particularly its cosmetics portion - is waking up to the major potential of the country's rural and semi-urban markets. Major players are targeting these new aspiring consumers with innovative campaigns and targeted products and are set to reap handsome returns. Harish Manwani, chairman of Hindustan Unilever Limited (HUL) told the company's Annual General Meeting in July he appreciated the opportunity, noting: "More than 40% of the company's products are ...
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