INDIA’S BRITANNIA MOVES INTO READY-TO-EAT BREAKFAST SECTOR
January 1st, 2011
BY MINI PANT ZACHARIAH
Launchingits Britannia Healthy Start breakfast range, Bangalore-based foodmanufacturer Britannia Industries Limited (BIL) has entered the nascent but growing ready-to-cook breakfast segment in India.
MTR Foods, Kellogg India and PepsiCo are already wooing starved-for-time, health-conscious and upwardly-mobile Indians in this category. Britannia has taken this on board, saying its mixes take only five minutes to cook.
They include multi-grain oats, a strawberry porridge and also traditional Indian breakfasts 'upmas', a popular southern ...
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