INDIA MAJOR GROWTH CENTRE FOR SUN-CARE PRODUCTS
March 8th, 2015
WHILST India is far from being a centre of sun-worshipping hedonism, the country’s fast growing young consumer market is increasingly aware and willing to use sun-care products. Younger middle class consumers are combining a long-standing cultural preference for lighter skins with growing health awareness and a desire to spend more leisure time in the sun, even if (usually) fully-clothed.“The Indian sun-care market grew by 16.9 percent in 2014 in local currency terms, reaching a value of [Indian Rupees] INR2.4 billion [USD38.49 million at current rates]. This ...
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