INDIA ICE CREAM COMPANY PLOTS NATIONAL EXPANSION
April 21st, 2015
INDIA’S Devyani Food Industries Private Ltd is expanding its ‘Cream Bell’ ice cream brand nationally, aiming to double its sales in the next five years, the company has told just-food.com. “We have grown from USD8 million sales in 2009 to USD80 million in 2015, a growth rate which is twice that of the [ice cream] industry [overall],” Nitin Arora, CEO of Devyani told just-food.com. The company has set a target of USD160 million sales by 2020, he said.According to Mr Arora, Devyani is not planning major advertisement commitments: “Our recent growth has ...
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