INDIA FOOD FORUM – THE CHANGING INDIAN FOOD CONSUMER – BRIEFING
January 1st, 2016
MILLENNIAL CONSUMERS ARE SHAKING UP INDIAN MARKET
The emergence of the millennial generation – those born between 1980 and the early 2000’s – is going to drive how consumption, including that of food, takes place in India, according to retail and manufacturing heads at the India Food Forum, which was held in Mumbai between January 19 and 21. It was organised by the New Delhi-based Images Group, a retail intelligence organisation.
“This segment of millennia that is hyper-connected, see themselves as global citizens, has less allegiance to the ...
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