INDIA BEAUTY INDUSTRY SUFFERS FROM DEMONETARISATION AND GST, BUT UNDERLYING GROWTH LOOKS SOLID

India’s robust cosmetics and personal care industry, that according to the Indian Beauty & Hygiene Association (IBHA) generated annual sales of USD8 billion in 2016, is facing severe supply chain disruption and the closure of smaller brands. Continuous double digit annual growth registered during the last decade by the industry – noted by figures from the ministry of commerce’s India Brand Equity Foundation (IBEF) – has now been severely disrupted by a series of radical regulatory measures. The shock demonetisation of 500 and 1,000 Indian Rupee (INR) ...


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