INCREASINGLY MATURE EASTERN EUROPEAN MARKETS STILL OFF OPPORTUNITIES FOR EFFICIENT COSMETICS PLAYERS
August 1st, 2008
BY MARK ROWE
FOLLOWING the extended frenzy that saw multinational companies move into eastern Europe in the 1990s and early 2000s, several markets in the region are approaching the maturity of western Europe. And while Russia lags behind in general terms, the micro-economies of Moscow and St Petersburg are similarly saturated by high-end brands and developed consumer choice and tastes.
In each of these maturing countries, global brands dominate: in Estonia, the three leading brands, by volume sales are Avon, Oriflame and L'Oréal; in Croatia they are Dove, Avon ...
Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.