INCREASING SOPHISTICATION OF SECONDARY PACKAGING BUILDS BRAND VALUE
April 11th, 2014
THE ROLE of secondary packaging in cosmetics and personal care products is growing. In addition to protecting and presenting the product, companies are expecting these packages to interact with consumers and engage the senses. Innovators in the industry are therefore developing packaging with multiple uses – from displaying textures and scents to playing music and even rotating automatically. Peter Conner, director of UK-based Pollard Boxes Ltd, noted his customers in the cosmetics industry (mostly based in Europe) are looking to interact with consumers' ...
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