INCREASING SOPHISTICATION AMONG AUSTRALIAN PERSONAL CARE CONSUMERS DRIVING NATURAL AND ORGANIC SALES

AUSTRALIA is witnessing something of a sea change when it comes to natural and organic cosmetics. Jill Chambers, founder of a natural and vegan cosmetics company The Makeup Factory, based in Perth, told Cosmetics Business Markets “Just a few years ago there was a huge misconception that if a brand was natural it wasn’t effective.” That has now changed, she said. Indeed, London-based market reporter Ecovia Intelligence now values the Australian market for natural and organic personal care products at about USD165 million (in 2015). Natural and organic ...


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