INCREASING DISLIKE OF CHEMICALS MAKE SOUTH KOREAN HAIR CARE BRANDS COUNT ON TRADITIONAL INGREDIENTS

  SAFETY concerns have been the key driver in rising sales of hair care products in South Korea, new figures suggest. According to market researchers Euromonitor International, the country’s haircare product market grew last year (2016) by 3% year on year to Korean Won KRW1.2 trillion (USD1.1 billion). And Korean consumers are increasingly preferring natural or organic hair care products rather than those containing artificial chemicals. This March, some South Korean-branded hair mists were identified as containing chloromethylisothiazolinone and ...


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