IN TIMES OF CRISIS, GREEKS DRINK GREEK
July 1st, 2011
BY MICHAEL KOSMIDES
GREECE soft-drinks consumers are abandoning multinational brands for local manufacturers, wanting to help them survive the country's economic crisis, a Greek firm claims. Plato Marlafekas, Marketing Director of leading Greek soft drinks industry Loux (http://www.loux.gr/) told just-drinks there has been a clear switch of demand to local brands, which have increased their market share.
This is despite a 15-18% drop of sales for the sector since 2010 and the fact that multinationals often out-price Greek brands with big offers.
Loux claims a ...
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