IN BEV CHASES CANADA’S BRICK BREWING CO. IN COURTS OVER BUD LIME LIGHT
September 1st, 2009
BY KEITH NUTHALL and MONICA DOBIE
THE CEO of Canada's Brick Brewing Company says his business will "aggressively defend" an intellectual property case brought by rival major InBev AB. It has lodged a claim at the Canada Federal Court claiming Brick has infringed its Bud Light Lime trademark by selling its Red Baron Lime beer brand in Ontario, depreciating its goodwill, with consumers confusing the two brands. Brick's George Croft told just-drinks: "We believe this case is completely without merit. We strongly believe Canadian consumers are better ...
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