IMPORTED BOOKS SEE NEW OPPORTUNITIES IN CHINA
December 1st, 2012
BY WANG FANGQING, IN SHANGHAI
IMPORTED English language books in China used to be available only in limited bookstores in big cities, and consumed largely by expatriates. However, it has changed in recent years thanks to a surge in Internet sales of books (including digital books), as well as the rising number of Chinese middle class consumers with good English skills and a desire to use them to read books.
"Since we started operation in 2010, sales have been growing impressively. Unlike before, foreigners now only account for a small part of our consumers, ...
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