HYUNDAI TO TARGET BOOMING CHINESE PROVINCIAL MARKETS

BY MARK GODFREY THE CEO of a Hyundai-Beijing Auto joint venture has told wardsauto that while three out of 10 cars sold globally will be sold in China by 2015, sales will be dominated by car-markers who get key emerging trends in the country's provincial markets right. Speaking in the Chinese capital, Jae-Man Noh the CEO of the Beijing-Hyundai Motor Company said while sales figures are soaring, margins are tightening and sales are starting to shift to China's western regions and to smaller cities. By contrast sales in Beijing, which contributed 7% of national ...


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