HYPERMARKETS GEAR UP TO EXPAND IN CHINA’S EMERGING PROVINVIAL CITIES
July 1st, 2011
BY WANG FANGQING
That China offers the international branded food sector huge opportunities has long been a cornerstone of corporate strategies, but new regional markets are developing, with smaller provincial cities becoming richer. This is helping to fuel an annual growth rate of 15.4% in the size of the China hypermarket sector, which expected to reach Chinese Yuan Renminbi CNY911.3 billion (USD141.4 billion) by 2015, predicts Euromonitor.
Speaking to just-food, Ed Chan, CEO of Walmart China, said growth is currently being generated by the fast pace of ...
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